The café serves breakfast, lunch and coffee and cake. The concept: healthy, conscious consumerism. You are immediately made to feel welcome as soon as you step into the small, cosy café, the food is excellent and, naturally, really healthy. It is a good idea to take a shopping bag with you when you come to Frida – Hohenems’ model organic shop and café consistently avoids plastic waste, with the regional organic produce being delivered – and hence sold – void of packaging.